Preserve the OEM lead relationship.
Mitsubishi lead data enters TECOBI with the dealer and lead identifiers needed to keep activity tied to the correct Shift ELMS record.
OEM lead management Approved OEM CRM workflow
Shift Digital ELMS integration for Mitsubishi lead response and disposition reporting.
The Shift Digital ELMS workflow gives Mitsubishi dealerships fast TECOBI follow-up while preserving the OEM lead identifiers and disposition updates needed downstream.
Shift DigitalMitsubishiOEM leadsDispositions
Mitsubishi OEM workflow
Fast dealership follow-up still has to preserve the Shift ELMS reporting relationship.
Mitsubishi leads need an immediate communication path, but OEM identifiers and meaningful customer dispositions cannot be lost in a separate inbox.
Respond and nurture inside TECOBI.
Customer records can be matched without losing the source context that the OEM and dealership need for reporting.
Return meaningful customer movement.
Messaging, appointment, showroom, sold, assignment, and opt-out events can return as dispositions on the linked lead.
OEM lead continuity
The dealership should be able to work the customer without breaking the OEM feedback loop.
TECOBI retains the dealer and lead identifiers needed to connect messaging, assignment, appointment, showroom, sold, and opt-out activity to Shift ELMS.
- OEM and dealer website leads can enter the TECOBI response workflow.
- Duplicate-aware customer matching protects the local customer record.
- Meaningful customer movement can return as dispositions on the linked lead.
Integration architecture
Give Mitsubishi leads TECOBI speed without losing the Shift ELMS feedback loop.
The integration receives OEM lead data, links the customer inside TECOBI, and sends meaningful activity and disposition updates back to Shift Digital ELMS.
01
OEM intake
Shift ELMS lead to TECOBI
Mitsubishi and Shift lead data can enter TECOBI through automotive lead delivery, with dealer and lead identifiers retained for the return path.
- Mitsubishi OEM leads
- Dealer website leads
- Duplicate-aware customer matching
02
Non-OEM submission
TECOBI lead to Shift ELMS
Eligible dealership-created leads can be submitted to Shift ELMS with customer, provider, and vehicle details.
- Customer contact data
- Provider and source context
- Vehicle of interest
03
Disposition loop
Customer activity returns
Assignment, messaging, appointment, showroom, opt-out, and sold activity can return to the linked Shift lead.
- SMS and email activity
- Appointment and showroom events
- Sold and opt-out events
Connected data
What this integration can carry through the workflow.
- Mitsubishi OEM lead intake
- Dealer and lead identifier routing
- Non-OEM lead submission
- Assignment and message dispositions
- Appointment and showroom events
- Sold vehicle and opt-out updates
Shift ELMS path
Receive the lead, work the conversation, and return the activity that matters.
The approved integration is designed around Mitsubishi and Shift Digital requirements rather than a generic one-size-fits-all connection.
Preserve the OEM lead relationship.
Mitsubishi lead data enters TECOBI with the dealer and lead identifiers needed to keep activity tied to the correct Shift ELMS record.
Respond and nurture inside TECOBI.
Customer records can be matched without losing the source context that the OEM and dealership need for reporting.
Apply TECOBI coverage
Mitsubishi OEM and dealer website lead intake. Duplicate-aware customer matching and lead routing.
Route, inspect, and improve the outcome
Appointment, showroom, assignment, messaging, and opt-out dispositions. Sold activity returned to the linked Shift ELMS lead.
TECOBI fit
Where TECOBI supports this workflow.
Mitsubishi OEM and dealer website lead intake.
Duplicate-aware customer matching and lead routing.
Appointment, showroom, assignment, messaging, and opt-out dispositions.
Sold activity returned to the linked Shift ELMS lead.
Proof path
Show OEM integration value through response coverage and disposition completeness.
Useful proof includes faster lead response, preserved identifiers, clean appointment and showroom events, and accurate sold outcomes.
Next pages
Continue through the related TECOBI pages.
FAQ
Common questions about this workflow.
Is the Shift Digital ELMS integration available?
Approved and active. Active Shift Digital ELMS integration supporting TECOBI's approved Mitsubishi CRM lead workflow.
What data can the Shift Digital ELMS integration carry?
Mitsubishi OEM lead intake Dealer and lead identifier routing Non-OEM lead submission Assignment and message dispositions Appointment and showroom events Sold vehicle and opt-out updates
Does TECOBI replace the dealership's existing CRM or DMS?
The integration is approved and active, but it is not a universal self-serve connection. Dealer enrollment, Shift Digital routing, and TECOBI account configuration are required before lead delivery begins.
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