Most website forms create disconnected leads.
A visitor submits a form, but the follow-up often lands in a CRM queue without the page context, vehicle context, or conversation path that created the lead.
Why it matters
Website conversion should create a managed customer conversation, not just another form notification.
TECOBI connects the website action, customer message, source page, lead record, and follow-up workflow so teams can respond from context instead of chasing disconnected website submissions.
Customers want the fastest path to a person.
The TECOBI widget turns the website into a text-first entry point so visitors can ask a question, request help, or start a managed conversation.
Credit and qualification flows need less friction.
Quick qualify and full credit application flows can open from the widget or embedded forms without forcing every visitor through the same generic contact form.
Marketing needs better conversion signal.
TECOBI can capture lead creation, widget clicks, form submissions, vehicle page context, Facebook pixel events, and page-view signals tied back to the client.
How it works
A widget, form iframe, lead endpoint, and tracking layer working together.
01
Install the client script
The website includes the TECOBI widget script with the client ID. The loader pulls the current widget application and attaches the client ID to the runtime.
02
Load client configuration
TECOBI retrieves the client widget settings: colors, logo, button text, powered-by setting, placement, availability, soft-pull access, pixel status, and custom CSS.
03
Present the right website actions
Visitors can text the team, call the store, quick qualify when enabled, or open a full credit workflow from widget triggers or embedded form containers.
04
Pass page context into forms
The form iframe receives the current website URL so submissions can include the page the visitor came from instead of losing the source context.
05
Create or update the TECOBI lead
A website submission creates a TECOBI Widget lead when needed or updates an existing lead by phone and client, then records the inbound message.
06
Route follow-up into the operating layer
The lead can receive the configured widget auto-reply, enter text conversation workflow, trigger needs-call behavior, and become visible to queues and reporting.
Website actions
The widget can open the right customer action without sending visitors away.
The widget is designed around practical conversion paths: quick text contact, phone calls, soft-pull qualification, full credit applications, lead-specific messages, and trade workflows.
Text Me
Text-first contact form
The main widget action opens the signup/contact form and sends the visitor message into TECOBI as a customer conversation.Call Me
Phone call option
The widget can show a call action using the lead's tracked number when present or the client's default number when the visitor is anonymous.Quick Qualify
Soft-pull qualification
When soft pulls are enabled, visitors can submit a quick qualification flow and TECOBI can track the soft-pull submission event.Full credit
Embedded credit application
The full credit application can be opened by trigger class or embedded directly as a longer form experience.Simple message
Lead-specific message forms
Existing customers can be routed into a simple message workflow when a lead-specific form trigger is used.Trade
Lead-specific trade flow
The widget runtime supports lead-specific trade form triggers so customer actions can stay tied to the existing lead.Embedded forms
Forms can be opened from the widget or embedded directly into a page.
TECOBI exposes canonical embed containers for teams that want a form placed directly in a landing page, contact page, finance page, or campaign page.
Tracking layer
Website actions can carry the signal marketing and sales teams need.
TECOBI tracking is built to understand the visitor action, the page that produced it, the customer record it created, and the vehicle context when the website exposes it.
Tracked
TECOBI tracking pixel
The pixel can send event name, current URL, referrer, client ID, widget status, phone, lead ID, and vehicle details.Tracked
Vehicle-page context
When the host site exposes vehicle data, TECOBI can capture year, make, model, trim, VIN, stock number, and photo URL on VehicleView events.Tracked
Google Analytics events
Widget clicks, option selections, and lead creation can be sent into the site's existing gtag or Universal Analytics setup.Tracked
Facebook pixel support
Client Facebook pixel IDs can be initialized when pixel tracking is enabled, including page views as the site URL changes.Tracked
Form submission events
Signup, simple message, quick qualify, and credit app flows can fire submission events back to TECOBI and the parent website.Tracked
PostMessage handoff
The form iframe reports loaded, opened, submitted, lead-created, and close events back to the widget or embed parent.Configuration
The widget can match the client brand and the conversion workflow.
Settings are managed per client, including visual styling, form behavior, pixel support, button placement, enabled state, and extra CSS for site-specific fit.
Welcome textButton textButton circle styleLogoPrimary colorText colorEmbedded background colorEmbedded text colorShow name fieldsShow email fieldShow powered by TECOBIPin left or rightSoft-pull buttonEnable or disable widgetFacebook pixel enabledExtra CSS
Lead capture and routing
Website submissions become TECOBI leads and conversation records.
When a visitor submits the widget contact form, TECOBI can create or update the lead, mark the source as the TECOBI Widget, record the inbound message, and continue the configured follow-up workflow.
01 TECOBI Widget provider attribution
02 Phone-based existing lead matching
03 Sales / Service / Parts classification
04 Web lead type
05 Assigned user support
06 Inbound message record
07 Configured widget auto-reply
08 Needs-call behavior for new leads
Developer triggers
Buttons, links, and custom page elements can open TECOBI forms directly.
The runtime listens for the same trigger convention used on this marketing site and also exposes JavaScript helpers for deeper website integrations.
tecobi-contact-us-toggletecobi-widget-toggletecobi-credit-toggletecobi-quick-qualify-toggletecobi-full-credit-togglewindow.TECOBI.openTextForm()window.TECOBI.openSoftPullForm()window.TECOBI.openFullCreditApp()window.TECOBI.openSimpleMessage(leadId)window.TECOBI.openTradeIn(leadId)window.TECOBI.closeIframe()Custom embedded form containers
See website conversion in action
Give every high-intent website visitor a faster path into TECOBI.
Book a TECOBI walkthrough and we will show how the widget, embedded forms, tracking pixels, lead routing, and profile-page form iframe work together.