TECOBI
TECOBI

Website Widget and Embedded Forms

Turn website visitors into tracked TECOBI conversations.

The TECOBI website widget gives visitors an immediate way to text, call, qualify, or apply while passing source context, lead data, and tracking events back into the operating layer.

See tracking features
One script Client-specific widget config
Multiple actions Text, call, qualify, apply
Tracked Lead, pixel, and vehicle signals
Auto Bot® widget menu open over the Carlson Chevrolet website
Auto Bot® on a dealer websiteCaptured on Carlson Chevrolet
Meet your website guide Auto Bot®, TECOBI's friendly white and blue website robot The real character in the TECOBI widget

Meet Auto Bot®

A friendly face for the first click.

Auto Bot® is the little robot visitors see on a TECOBI-powered website. It welcomes them with a tap-to-hear introduction and opens the actions that business has chosen, from texting the team to qualification, inventory, and trade flows.

Easy to spotA branded character gives visitors a clear place to start.
Helpful on tapVisitors choose when to hear the introduction or open the menu.
Built for each siteAvailable actions, colors, and placement follow the client's configuration.

You can meet Auto Bot® in the corner of this page.

Real website integrations

One branded entry point. Four useful next steps.

These screens show the customer-facing flows on Johnson City Nissan's website. Available actions follow each client's configuration.

Johnson City Nissan contact form showing Sales, Service, and Parts message options
01 / Website action

Start a text conversation

Visitors choose Sales, Service, or Parts, then send a short message to the team.

View screenshot
Johnson City Nissan Quick Qualify form showing its first contact information step
02 / Website action

Quickly qualify

A branded, step-by-step form begins with contact information before the consent step.

View screenshot
Johnson City Nissan widget inventory search showing a vehicle result
03 / Website action

Browse inventory

Shoppers can search available vehicles from the same website experience.

View screenshot
Johnson City Nissan trade valuation form asking for vehicle details
04 / Website action

Value a trade

The trade flow starts with a VIN or year, make, and model plus mileage.

View screenshot

Why it matters

Website conversion should create a managed customer conversation, not just another form notification.

TECOBI connects the website action, customer message, source page, lead record, and follow-up workflow so teams can respond from context instead of chasing disconnected website submissions.

01

Most website forms create disconnected leads.

A visitor submits a form, but the follow-up often lands in a CRM queue without the page context, vehicle context, or conversation path that created the lead.

02

Customers want the fastest path to a person.

The TECOBI widget turns the website into a text-first entry point so visitors can ask a question, request help, or start a managed conversation.

03

Credit and qualification flows need less friction.

700Credit-backed quick qualify and full credit application flows can open from the widget or embedded forms without forcing every visitor through the same generic contact form.

04

Marketing needs better conversion signal.

TECOBI can capture lead creation, widget clicks, form submissions, vehicle page context, Facebook pixel events, and page-view signals tied back to the client.

How it works

A widget, form iframe, lead endpoint, and tracking layer working together.

01

Install the client script

The website includes the TECOBI widget script with the client ID. The loader pulls the current widget application and attaches the client ID to the runtime.

02

Load client configuration

TECOBI retrieves the client widget settings: colors, logo, button text, powered-by setting, placement, availability, 700Credit soft-pull access, pixel status, and custom CSS.

03

Present the right website actions

Visitors can text the team, call the store, use 700Credit-backed Quick Qualify when enabled, or open a full credit workflow from widget triggers or embedded form containers.

04

Pass page context into forms

The form iframe receives the current website URL so submissions can include the page the visitor came from instead of losing the source context.

05

Create or update the TECOBI lead

A website submission creates a TECOBI Widget lead when needed or updates an existing lead by phone and client, then records the inbound message.

06

Route follow-up into the operating layer

The lead can receive the configured widget auto-reply, enter text conversation workflow, trigger needs-call behavior, and become visible to queues and reporting.

Website actions

The widget can open the right customer action without sending visitors away.

The widget is designed around practical conversion paths: quick text contact, phone calls, soft-pull qualification, full credit applications, lead-specific messages, and trade workflows.

Text Me

Text-first contact form

The main widget action opens the signup/contact form and sends the visitor message into TECOBI as a customer conversation.

Call Me

Phone call option

The widget can show a call action using the lead's tracked number when present or the client's default number when the visitor is anonymous.

Quick Qualify

Soft-pull qualification

When 700Credit soft pulls are enabled, visitors can submit a quick qualification flow and TECOBI can track the soft-pull submission event.

Full credit

Embedded credit application

The full credit application can be opened by trigger class or embedded directly as a longer form experience.

Simple message

Lead-specific message forms

Existing customers can be routed into a simple message workflow when a lead-specific form trigger is used.

Trade

Lead-specific trade flow

The widget runtime supports lead-specific trade form triggers so customer actions can stay tied to the existing lead.

Embedded forms

Forms can be opened from the widget or embedded directly into a page.

TECOBI exposes canonical embed containers for teams that want a form placed directly in a landing page, contact page, finance page, or campaign page.

data-tecobi-embed="signup"

Signup / contact

A standalone contact form for visitors who are ready to start a conversation.

data-tecobi-embed="quick-qualify"

Quick qualify

A 700Credit-backed soft-pull qualification form for clients with that workflow enabled.

data-tecobi-embed="full-credit-app"

Full credit application

A deeper application flow for customers ready to submit full credit information.

Tracking layer

Website actions can carry the signal marketing and sales teams need.

TECOBI tracking is built to understand the visitor action, the page that produced it, the customer record it created, and the vehicle context when the website exposes it.

Tracked

TECOBI tracking pixel

The pixel can send event name, current URL, referrer, client ID, widget status, phone, lead ID, and vehicle details.

Tracked

Vehicle-page context

When the host site exposes vehicle data, TECOBI can capture year, make, model, trim, VIN, stock number, and photo URL on VehicleView events.

Tracked

Google Analytics events

Widget clicks, option selections, and lead creation can be sent into the site's existing gtag or Universal Analytics setup.

Tracked

Facebook pixel support

Client Facebook pixel IDs can be initialized when pixel tracking is enabled, including page views as the site URL changes.

Tracked

Form submission events

Signup, simple message, quick qualify, and credit app flows can fire submission events back to TECOBI and the parent website.

Tracked

PostMessage handoff

The form iframe reports loaded, opened, submitted, lead-created, and close events back to the widget or embed parent.

Configured for each client

Your website. Your brand. Your next steps.

The widget settings cover the visitor's first impression, the actions they can take, the forms they complete, and the signals sent back to marketing. Teams can tune each part to fit their site and workflow.

01

Auto Bot® and voice

Choose the character experience and what visitors hear when they tap it.

  • Turn Auto Bot® on or use the classic widget
  • Generate an intro from the actions currently available
  • Write a custom spoken message, choose a voice, and preview it
02

Colors and identity

Match the widget and embedded forms to the business website.

Widget accent Widget text Form background Form text
  • Set the logo, welcome copy, button label, and collapsed launcher text
  • Pick widget accent and text colors separately from embedded form background and text
  • Add banners to contact, Quick Qualify, credit, and trade forms
03

Visitor actions

Show the paths that fit the client's actual workflow.

  • Offer text, calls, inventory search, or inventory AI chat
  • Enable Quick Qualify when the account supports soft pulls
  • Show full credit and trade valuation actions as needed
04

Contact form

Shape the first message without adding unnecessary friction.

  • Choose whether name and email fields appear
  • Enable and relabel Sales, Service, and Parts
  • Edit and reorder suggested messages for each department
05

Placement and visibility

Fit the widget to the page rather than forcing one presentation everywhere.

  • Pin the launcher left or right and start minimized if desired
  • Choose the classic button shape and powered-by display
  • Enable or disable the widget for the client
06

Tracking and installation

Connect the experience to the site's conversion setup.

  • Enable Facebook retargeting and per-form Google Ads conversions
  • Install one script or embed individual forms in the page
  • Use button triggers and site-specific CSS for a tighter fit

Available actions depend on the client's enabled services and configuration.

Lead capture and routing

Website submissions become TECOBI leads and conversation records.

When a visitor submits the widget contact form, TECOBI can create or update the lead, mark the source as the TECOBI Widget, record the inbound message, and continue the configured follow-up workflow.

01 TECOBI Widget provider attribution
02 Phone-based existing lead matching
03 Sales / Service / Parts classification
04 Web lead type
05 Assigned user support
06 Inbound message record
07 Configured widget auto-reply
08 Needs-call behavior for new leads

Developer triggers

Buttons, links, and custom page elements can open TECOBI forms directly.

The runtime listens for the same trigger convention used on this marketing site and also exposes JavaScript helpers for deeper website integrations.

tecobi-contact-us-toggletecobi-widget-toggletecobi-credit-toggletecobi-quick-qualify-toggletecobi-full-credit-togglewindow.TECOBI.openTextForm()window.TECOBI.openSoftPullForm()window.TECOBI.openFullCreditApp()window.TECOBI.openSimpleMessage(leadId)window.TECOBI.openTradeIn(leadId)window.TECOBI.closeIframe()Custom embedded form containers

See website conversion in action

Give every high-intent website visitor a faster path into TECOBI.

Book a TECOBI walkthrough and we will show how the widget, embedded forms, tracking pixels, lead routing, and profile-page form iframe work together.

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Google review proof

Customer reviews add proof next to the platform workflow.

This platform page explains the workflow. These public Google reviews show how customers describe TECOBI's support, response coverage, follow-up, and handoff experience.

Highest-rated automotive vendor on Google

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Pulling the latest Google review signal from TECOBI's Google Business Profile.

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