Automotive Blog
Articles related to digital marketing and advertising technology in the automotive business.
Why you shouldn’t pre-qualify leads generated from Facebook ads
Facebook lead generation ads can help you start conversations with car buyers higher up the sales funnel, giving you the opportunity to sell them a car before your competition does....
Facebook Lead Ads for Automotive
For the past decade, auto dealers have been trying to convert car deals from Facebook. It started with getting fans/likes and then transitioned to engagement. Social marketers resorted to telling...
Are you throwing perfectly good opportunities in the trash?
With the volume of leads coming into dealerships these days, it's near impossible with a traditional CRM to follow up with leads long term. Most dealers put leads past the...
The story of Facebook marketing in the automotive business
In 2008, Facebook started to get the attention of the automotive business. Dealers from around the country started creating Facebook pages and wanted to get as many “fans” (as they...
4 MIN READ
A New Year Is Here…Is Your Sales Department Stuck in 2014?
For 25 years, I made a good living running a family-owned company producing radio, newspaper, TV and direct mail events for car dealerships all over the U.S.and Canada. We measured...
3 MIN READ
How much of your budget should you spend on Facebook & Instagram marketing?
By now, you have to be coming to the realization that Facebook isn't going away. According to PEW Research almost 70% of US adults now use Facebook. If you add...
3 MIN READ
Text Messages and the TCPA
In July of 2015, the Federal Communications Commission (FCC) issued a TCPA Omnibus Declaratory Ruling and Order to clarify some things in the TCPA. The TCPA was enacted in 1991...
2 MIN READ
Outdated Infrastructure
The email below was sent to dealers today after all dealer.com websites went off-line. Networking issues should not be able to impact their customers like this. They are a large...
2 MIN READ
How The Internet Made Relationship Based Sales More Important Than Ever
By: Mason Gray - CEO - Gold Lion Digital As a kid, I had a stuffed dog that I took with me everywhere I went; his name was Bogart, after...
8 MIN READ
The Perfect Social Storm – 5 Day In Store Facebook Training
There is no long-term contract or requirement to continue using TECOBI after this one-week in-store training. There are two parts to this training. The short play and the long play...
Toyota Store does 10x ROI with TECOBI® and Facebook® Lead Gen Ads
Woburn Toyota has consistently been ranked 8th to 12th for sales in its region, but now for April 2018 Woburn is already tracking 2nd to 5th. What’s the difference? Billy...
Pay No Attention to the Man Behind the Curtain
In The Wizard of Oz, Dorthey and her trio of pals sought the all knowing and all powerful wizard. Dorthey wanted to go home, the tin man a heart, the...
2 MIN READ
The State of Social Marketing in the Automotive Industry
Over the past decade I have tried everything in the book to help dealers sell cars with Facebook. I've used every aspect of Facebook's API to capture data and generate...
4 MIN READ
The difference between Emotional and Transactional customers
If you love cars like I do, the image of this car caused a slight pause as you scrolled down your newsfeed. It caught your attention for a split second....
2 MIN READ
Clicks, Money, and Sin
For years most of the marketing I have sold to my colleague's and people I would consider friends in the automotive industry and real estate is measured by KPIs and...
2 MIN READ
Do Social Ads Work? … Only If You Do!
Just like any other lead or sale... social customers take work! I'm blogging on the TECOBI site, so this seems fitting tonight. And note, I'm not an employee or an...
3 MIN READ
Three Ways To Connect In A Digital Age
There are a lot of ways to connect today, here are three that are king! When you think about it there are so many ways to "connect" with other people...
4 MIN READ
The Sales Process is Dead…
"The sales process is dead". I keep hearing this from all sorts of experts. And I’m not sure these people know what sales is or if they’ve ever been on...
4 MIN READ
1.2
That is the number of dealers an internet customer will visit to purchase a vehicle. Here is my question...How do you make it to where your customers are visiting 1...
3 MIN READ
Who is tracking your customers and why?
Recently, we launched our new Text Message Website Widget and it got me digging into different website platforms to debug some basic CSS issues. While debugging I noticed some crazy...
2 MIN READ
Text Message VS Chat, Phone Call and Email
Text Message is the most commonly used form of communication between us. Anyone with a cell phone can send and receive Text Messages. The automotive industry needs to start taking...
2 MIN READ
Does Training and Accountability Have Your Dealership Stuck in the Mud?
Managing salespeople in any industry is difficult. Managing automobile salespeople can be a nightmare. Today, dealership managers are wearing more hats than ever. They are desking deals, appraising vehicles, producing...
3 MIN READ
Is Paid Facebook Marketing the Wild West?
The car business at one time might have looked to some like the wild west. what with its dealers the gunslingers. Dealers used to find something that worked and pour...
3 MIN READ
Did we go too far with BDCs?
BDCs are limping around their final lap in dealerships today. Saddled with the task of handling one of the dealership’s most valuable assets with the lowest paid and least experienced...
3 MIN READ
TRADEPENDING SMS Integration
As we started to generate SMS leads, through paid Facebook Ads, by the 10s of thousands per month, it became apparent that we needed to find an easy and streamlined...
2 MIN READ
Y’all got any more of them low funnel in-market shoppers?
Ask yourself this; Have the prices increased for low funnel in-market shoppers, yet the conversions have decreased over the past few years? AdWords was like a gold mine for the...
2 MIN READ
Google AdWords V.S. Facebook Advertising
In early March, I had the pleasure of attending the CBT Conference in Atlanta GA and the PCG Companies training session prior to the conference. Much of the discussion in automotive digital marketing is starting to...
3 MIN READ
Use Social Media To Flood Your Dealership With Leads
Dealerships have a constantly expanding group of lead sources available to them today. With so many choices, it can be difficult to decide which to try. While considering lead sources,...
2 MIN READ
Ride Time Success
Doug MacIver and his brother own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. They are third generation car dealers. Grandfather, uncles, father and now they have...
Facebook Lead Generation Ad Campaigns
Facebook's Lead Ads are hands down the fastest and cheapest way to convert a click into a lead on Facebook, and for that matter, on the internet as a whole....
Selling to the text generation
Over one-and-a-half million vehicles are projected to be sold each month this year alone. Each. Month. With record sales numbers for auto dealers in 2015 and numbers for 2016 looking...
Communicating in the digital age
In today's world of social media and smart devices people no longer like to pick up the phone and call places to get more information about the availability of products...