Automotive Blog 

Articles related to digital marketing and advertising technology in the automotive business.

Training your staff is garbage…

Most dealerships out there won't hesitate to drop several thousand dollars on an advertising campaign to drive more traffic into the store. They've got an advertising budget of 300...400...or even...

Josh Letsis

Why you shouldn’t pre-qualify leads generated from Facebook ads

Facebook lead generation ads can help you start conversations with car buyers higher up the sales funnel, giving you the opportunity to sell them a car before your competition does....

Jason Girdner

Facebook Lead Ads for Automotive

For the past decade, auto dealers have been trying to convert car deals from Facebook. It started with getting fans/likes and then transitioned to engagement. Social marketers resorted to telling...

Jason Girdner

Are you throwing perfectly good opportunities in the trash?

With the volume of leads coming into dealerships these days, it's near impossible with a traditional CRM to follow up with leads long term. Most dealers put leads past the...

Jason Girdner

The story of Facebook marketing in the automotive business

In 2008, Facebook started to get the attention of the automotive business. Dealers from around the country started creating Facebook pages and wanted to get as many “fans” (as they...

Jason Girdner

4 MIN READ

A New Year Is Here…Is Your Sales Department Stuck in 2014?

For 25 years, I made a good living running a family-owned company producing radio, newspaper, TV and direct mail events for car dealerships all over the U.S.and Canada. We measured...

Jody Henderson

3 MIN READ

How much of your budget should you spend on Facebook & Instagram marketing?

By now, you have to be coming to the realization that Facebook isn't going away. According to PEW Research almost 70% of US adults now use Facebook. If you add...

Jason Girdner

3 MIN READ

Text Messages and the TCPA

In July of 2015, the Federal Communications Commission (FCC) issued a TCPA Omnibus Declaratory Ruling and Order to clarify some things in the TCPA. The TCPA was enacted in 1991...

Jason Girdner

2 MIN READ

Outdated Infrastructure

The email below was sent to dealers today after all dealer.com websites went off-line. Networking issues should not be able to impact their customers like this. They are a large...

Jason Girdner

2 MIN READ

How The Internet Made Relationship Based Sales More Important Than Ever

By: Mason Gray - CEO - Gold Lion Digital As a kid, I had a stuffed dog that I took with me everywhere I went; his name was Bogart, after...

Mason Gray

8 MIN READ

The Perfect Social Storm – 5 Day In Store Facebook Training

There is no long-term contract or requirement to continue using TECOBI after this one-week in-store training. There are two parts to this training. The short play and the long play...

Jason Girdner

Toyota Store does 10x ROI with TECOBI® and Facebook® Lead Gen Ads

Woburn Toyota has consistently been ranked 8th to 12th for sales in its region, but now for April 2018 Woburn is already tracking 2nd to 5th. What’s the difference? Billy...

Jason Girdner

Pay No Attention to the Man Behind the Curtain

In The Wizard of Oz, Dorthey and her trio of pals sought the all knowing and all powerful wizard. Dorthey wanted to go home, the tin man a heart, the...

Jason Girdner

2 MIN READ

The State of Social Marketing in the Automotive Industry

Over the past decade I have tried everything in the book to help dealers sell cars with Facebook. I've used every aspect of Facebook's API to capture data and generate...

Jason Girdner

4 MIN READ

The difference between Emotional and Transactional customers

If you love cars like I do, the image of this car caused a slight pause as you scrolled down your newsfeed. It caught your attention for a split second....

Jason Girdner

2 MIN READ

Clicks, Money, and Sin

For years most of the marketing I have sold to my colleague's and people I would consider friends in the automotive industry and real estate is measured by KPIs and...

Daniel Webb

2 MIN READ

Do Social Ads Work? … Only If You Do!

Just like any other lead or sale... social customers take work! I'm blogging on the TECOBI site, so this seems fitting tonight. And note, I'm not an employee or an...

Mike Phillips

3 MIN READ

Three Ways To Connect In A Digital Age

There are a lot of ways to connect today, here are three that are king! When you think about it there are so many ways to "connect" with other people...

Mike Phillips

4 MIN READ

The Sales Process is Dead…

"The sales process is dead". I keep hearing this from all sorts of experts. And I’m not sure these people know what sales is or if they’ve ever been on...

Josh Letsis

4 MIN READ

1.2

That is the number of dealers an internet customer will visit to purchase a vehicle. Here is my question...How do you make it to where your customers are visiting 1...

Colby Joyner

3 MIN READ

Who is tracking your customers and why?

Recently, we launched our new Text Message Website Widget and it got me digging into different website platforms to debug some basic CSS issues. While debugging I noticed some crazy...

Jason Girdner

2 MIN READ

Text Message VS Chat, Phone Call and Email

Text Message is the most commonly used form of communication between us. Anyone with a cell phone can send and receive Text Messages. The automotive industry needs to start taking...

Jason Girdner

2 MIN READ

Does Training and Accountability Have Your Dealership Stuck in the Mud?

Managing salespeople in any industry is difficult. Managing automobile salespeople can be a nightmare. Today, dealership managers are wearing more hats than ever. They are desking deals, appraising vehicles, producing...

Jason Girdner

3 MIN READ

Is Paid Facebook Marketing the Wild West?

The car business at one time might have looked to some like the wild west. what with its dealers the gunslingers. Dealers used to find something that worked and pour...

Jason Girdner

3 MIN READ

Did we go too far with BDCs?

BDCs are limping around their final lap in dealerships today. Saddled with the task of handling one of the dealership’s most valuable assets with the lowest paid and least experienced...

Jason Girdner

3 MIN READ

TRADEPENDING SMS Integration

As we started to generate SMS leads, through paid Facebook Ads, by the 10s of thousands per month, it became apparent that we needed to find an easy and streamlined...

Jason Girdner

2 MIN READ

Y’all got any more of them low funnel in-market shoppers?

Ask yourself this; Have the prices increased for low funnel in-market shoppers, yet the conversions have decreased over the past few years? AdWords was like a gold mine for the...

Jason Girdner

2 MIN READ

Google AdWords V.S. Facebook Advertising

In early March, I had the pleasure of attending the CBT Conference in Atlanta GA and the PCG Companies training session prior to the conference. Much of the discussion in automotive digital marketing is starting to...

Jason Girdner

3 MIN READ

Use Social Media To Flood Your Dealership With Leads

Dealerships have a constantly expanding group of lead sources available to them today. With so many choices, it can be difficult to decide which to try. While considering lead sources,...

Jason Girdner

2 MIN READ

Ride Time Success

Doug MacIver and his brother own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. They are third generation car dealers. Grandfather, uncles, father and now they have...

Jason Girdner

Facebook Lead Generation Ad Campaigns

Facebook's Lead Ads are hands down the fastest and cheapest way to convert a click into a lead on Facebook, and for that matter, on the internet as a whole....

Jason Girdner

Selling to the text generation

Over one-and-a-half million vehicles are projected to be sold each month this year alone. Each. Month. With record sales numbers for auto dealers in 2015 and numbers for 2016 looking...

Jason Girdner

Communicating in the digital age

In today's world of social media and smart devices people no longer like to pick up the phone and call places to get more information about the availability of products...

Jason Girdner