Text Broadcasting

Send targeted text campaigns without turning the team into chaos.

TECOBI broadcasts help teams reach the right audience, personalize the message, control delivery pace, and route customer replies back into the same operating layer that manages follow-up, calls, AI, and reporting.

See audience controls

Audience Live reachable counts

Messages Personalized or AI-generated

Replies Auto-routed to action

Reachable audience 1,248 Filtered by status, source, vehicle interest, and last-message age

Hi {{ first_name }}, are you still looking for a vehicle?

AI option Custom message per lead

Scheduled Paced delivery Auto replies

Why it matters

Broadcasting works when it is treated like an operating workflow, not a send button.

Every broadcast can create a wave of customer replies. TECOBI helps teams control who gets messaged, how fast messages go out, what happens when people reply, and how performance is measured afterward.

Bulk texting without targeting creates noise.

Broadcasts need audience rules, recency controls, opt-out protection, pacing, and reporting. Otherwise teams send too broadly and create replies they are not ready to manage.

A campaign should create conversations, not dead-end sends.

TECOBI broadcasts are connected to the customer record so replies, auto replies, needs-call moments, appointments, and follow-up activity can keep moving.

Managers need to know who is actually reachable.

The broadcast workflow calculates reachable audience counts from the selected filters before the message is scheduled.

Every broadcast needs operational guardrails.

Last-message-age controls, no-blast flags, opt-out exclusions, mobile/VOIP filtering, and client limits help protect both the team and the customer experience.

Audience builder

Build broadcasts from live customer and lead signals instead of static lists.

TECOBI supports both lead broadcasts and customer broadcasts, giving teams practical filters for pipeline reactivation, customer lifecycle outreach, lease follow-up, appointment pushes, offer announcements, and targeted re-engagement.

Lead broadcasts

Target active leads by status, classification, lead provider, import/reply history, created date, assigned users, job title, vehicle interest, stage, and referral status.

Customer broadcasts

Target past customers by sold date, lease timing, vehicle make/model, ZIP code, payment, APR, term, and other customer-data signals when enabled.

Reachable audience count

TECOBI checks the selected criteria and returns the audience size before scheduling so users do not create campaigns into an empty or unsafe list.

Recency protection

Last-message-age rules help keep broadcasts from colliding with recent one-to-one conversations or active customer replies.

Staff and role filters

Broadcasts can be narrowed around assigned users, secondary reps, managers, BDC reps, finance, service, parts, or unassigned opportunities.

Vehicle and stage intent

Teams can segment by vehicle makes, models, body styles, trade stage, credit stage, vehicle stage, and appointment stage when the data exists.

Message creation

Broadcasts can be personalized, templated, media-rich, or AI-generated.

The message layer is built for practical SMS work: variables, links, attachments, saved presets, signatures, and optional AI-generated copy for audiences that need more context than a single generic message.

Personalization variables such as first name, last name, company name, assignee, referral links, credit links, soft-pull links, survey links, vehicle, APR, and VIN detailsOptional media attachments and GIF support when enabledAI-generated messages that can create a custom message for each selected leadSaved lead broadcast presets with message, media, audience rules, and auto-reply behaviorAssignee signature or robot-name signature optionsCharacter-count controls for safer SMS formatting

Operating workflow

From audience selection to reply routing, every broadcast has a clear path.

TECOBI helps teams avoid the common broadcast failure: sending a message to a broad list and then hoping people handle the reply volume correctly.

Choose the campaign type

Start with either a lead broadcast for active pipeline engagement or a customer broadcast for past-customer lifecycle outreach.

Build the audience

Apply filters for source, status, users, vehicle interest, customer data, sale timing, lease timing, or stage signals.

Confirm reachable count

TECOBI calculates the reachable audience and blocks scheduling when the selected filters do not produce a usable audience.

Write or generate the message

Use variables, media, presets, or AI-generated content so the send feels connected to the customer context.

Schedule and pace delivery

Set send time, volume limit, and delivery pacing so the team has a realistic window to handle replies.

Route replies into workflow

Positive and negative auto replies can update status, pause follow-up, set needs-call, and keep responders visible.

Auto replies and handoff

Replies should immediately tell the system what kind of follow-up is needed.

Broadcasts are most useful when the responses create action. TECOBI can use positive and negative reply rules to move the customer into the right next step.

Positive reply handling

Configure keywords for affirmative responses, send an optional reply, update status, pause future follow-up, or flag the customer for a call.

Negative reply handling

Configure negative-response keywords, send a softer follow-up when appropriate, pause the lead, or update the workflow so the team does not keep pushing.

Responder tracking

Responders are tied back to the broadcast so reports can show response rate, opt-outs, appointments, and sold outcomes.

Reporting

Measure broadcast delivery, response, appointments, and outcomes.

Broadcast reporting helps managers understand more than send volume. They can inspect delivery, opt-outs, response rate, appointments, sold outcomes, auto-reply behavior, and whether campaigns were human-created or AI-created.

01 Sent count

02 Opt-out count

03 Delivered count

04 Undelivered count

05 Response rate

06 Appointments set

07 Sold outcomes

08 Positive auto-reply count

09 Negative auto-reply count

10 Human-created vs. AI-created filtering

11 Upcoming scheduled broadcasts

12 Broadcast detail review

Safeguards

Controlled broadcasting protects the customer experience before messages go out.

TECOBI excludes records that should not receive blasts and applies operational controls so broadcast work stays aligned with current conversations, opt-out state, and client limits.

Explore TCPA controls

Exclude opted-out customersExclude no-blast recordsSkip archived conversationsSkip landline and invalid carrier recordsRespect last-message-age windowsSkip active inbound conversationsRespect pause datesApply client and package limitsPrevent overlapping running broadcastsSupport TECOBI Shield opt-out controls

Broadcast walkthrough

See how TECOBI turns broadcasts into managed customer conversations.

We will show how targeted audiences, AI messages, auto replies, reply routing, and reporting work together inside the TECOBI platform.