Landers McLarty Chevrolet

Landers McLarty Chevrolet reaches 10%+ internet closing rates with TECOBI

At a 350-cars-a-month Chevrolet store in Huntsville, Alabama, TECOBI helped Landers McLarty Chevrolet move from manual follow-up and slow response times to a more visible, team-based process that improved internet closing rates and reduced wasted work.

Customer story video

How Landers McLarty Chevy Reached 10%+ Internet Closing Rates

Weston Brown, general sales manager at Landers McLarty Chevrolet, shares how TECOBI helped the dealership modernize follow-up, improve sales and BDC visibility, and raise internet closing rates.

The challenge

Manual follow-up was slowing the store down

Landers McLarty Chevrolet is a high-volume Chevrolet store in Huntsville, Alabama, averaging about 350 cars a month. With five BDC agents plus management support, the team needed a better way to keep up with internet leads, avoid missed follow-up, and stop wasting time on manual task management in the CRM.

Slow response time was leading to missed opportunities.
The team was doing pointless manual follow-up work on customers who may not respond.
Task-based CRM follow-up was taking time away from more productive work.

The TECOBI approach

AI handled the follow-up. The team handled the handoff.

TECOBI gave the dealership a more modern follow-up process for both sales and BDC. Weston said it made everything easier to see in one collapsed area, improved communication with sales and customers, and created a seamless process. The AI handled long-term follow-up, while the queue surfaced conversations that needed human attention.

One place to see follow-up activity and customer status.
AI handled ongoing follow-up, including longer-term touches.
Human queueing kept the team focused on the leads that needed action now.

Visibility and handoff

The team could finally see the right leads at the right time

Weston said TECOBI created a bridge between sales and BDC and made the daily process much more efficient. Managers could quickly see which customers needed a response, instead of digging through a traditional CRM. The store also stopped doing follow-up work inside eLeads and used TECOBI as the working system for sales and BDC.

Sales and BDC worked from the same operating flow.
Managers could identify customers needing attention right away.
The store reduced its dependence on eLeads for follow-up work.

Business impact

Closing rates improved, even in slower months

The change showed up in the numbers. Weston said internet closing rates moved from 8.5% and below to 10% or higher, with an average around 10.5% and highs of 13%. He also said the store saw a 3.3% higher Q1 compared with the prior year. In slower months like January and February, TECOBI helped drive additional solds by following up with leads that had been sitting in the pipeline.

Internet closing rate moved above 10%.
Q1 was up 3.3% year over year.
Older and slower-moving leads continued getting follow-up over time.

What changed operationally

A different operating model, not just another tool

Weston said the store was able to operate with fewer BDC reps over time, not because people were laid off, but because the workflow changed and the team did not need to replace every departing position. He also praised TECOBI’s responsiveness, noting that the support team answers quickly and acts on requests. His advice to other dealers was simple: dive in fully, because the results show up in numbers, people, and communication.

The team did not need to add back every BDC seat as the workflow evolved.
Support was described as top tier and fast to respond.
The dealership had to commit fully to the new process to get the full benefit.

Put the pattern to work

Turn customer follow-up into an operating system, not another task list.

The stores above did not win by asking people to click more reminders. They created a structure where AI maintains coverage, managers retain visibility, and salespeople step in when a customer is ready for a real conversation.