Operating challenge
Five rooftops needed one consistent follow-up motion.
Hamilton Auto Group had multiple locations, distributed teams, and no formal BDC. Follow-up could vary by store bandwidth, daily traffic, and lead distribution, which made the customer experience harder to standardize.
- Leads were distributed across multiple locations.
- Follow-up could lose momentum after the first few days.
- Each rooftop had different staffing pressure.
- The group needed consistency without centralizing every conversation.