Operating challenge
The dealership wanted growth without building a traditional BDC.
Chavez Jessup GMC operates with a lean, salesperson-led process. The challenge was keeping follow-up consistent after the first few days without adding another department or pulling the team away from active customer relationships.
- Most leads were worked heavily early, then attention faded.
- Future buyers needed a longer engagement path.
- Management needed structure without adding BDC headcount.
- The sales process needed support, not replacement.