Byrider Texas

How Byrider Texas Sold 151 More Cars From Fewer Leads

Dale Boone and the Byrider Texas team use TECOBI across four buy here pay here locations to keep lead response active when stores are busy, sustain longer subprime buying cycles, and route live conversations back to the sales team when customers are ready to engage.

Customer story video

Byrider Texas customer story

See how Byrider Texas uses TECOBI to improve subprime lead conversion, application volume, and sales performance across four Texas locations.

Operating challenge

Busy stores were making long-term lead follow-up hard to sustain.

Dale Boone oversees four Byrider locations in Texas, all operating in buy here pay here. The stores had no BDC, a lean sales structure, and a high-pressure environment where live showroom traffic naturally took priority over older leads that still needed persistent follow-up.

Four Texas locations were sharing the same manual follow-up problem.
The team had no BDC layer to absorb repetitive lead work.
Salespeople were losing time chasing people who were not ready to talk.
Longer subprime buying cycles needed more than a three-day follow-up window.

TECOBI approach

TECOBI shifted the team toward live buyers instead of dead-task chasing.

TECOBI helped Byrider Texas spend more time on customers who were actively engaging and less time trying to guess which old records still had intent. Auto Bots® handled the repetitive outreach work and delivered live conversations back to the team through needs-call and needs-text workflows.

Auto Bots® maintain lead engagement in the background.
Salespeople focus on customers who are replying now.
Response timing improves even on high-volume sales days.
The process stays human-led when the customer is ready to talk.

Subprime lifecycle

The bigger win came from staying with customers longer.

Subprime customers often need months before they are ready to buy. TECOBI gave the Byrider team a practical way to keep those conversations active instead of writing them off early. That persistence created more applications and more chances to convert future-ready buyers when their timing improved.

Customers stay engaged across longer decision timelines.
The store keeps showing up even when it cannot help on day one.
Application volume improves because more buyers return when ready.
The team does not have to manually restart every dormant lead.

Result

Byrider Texas improved every core sales metric while working fewer leads.

After roughly six and a half months on TECOBI, Byrider Texas was up 151 sold units year over year, even though total lead volume was lower. Lead-to-sale conversion improved from 5% to 6.75%, application rate improved from 22.7% to 27.5%, and the team generated 351 more applications during the same comparative period.

151 more sold units year over year.
Lead-to-sale conversion improved from 5% to 6.75%.
Application rate improved from 22.7% to 27.5%.
351 more applications were generated in the same period.