The automotive industry has seen a significant shift in recent years, with the rise of digital marketing and the increasing importance of social media. One dealership that has successfully navigated this shift is Don Franklin Kia of Somerset. They offer a wide variety of new and used cars by Kia and are known for their commitment to customer satisfaction. The dealership serves a broad area, including London KY, Lexington KY, Nicholasville KY, and Russell Springs KY. They pride themselves on their ability to assist customers in finding the perfect vehicle to suit their needs and preferences.
Don Franklin Kia of Somerset has been a customer of TECOBI for six months, utilizing our Facebook and Instagram advertising services and SMS software to communicate with and follow up on leads. The results have been nothing short of impressive.
A Remarkable Return on Investment
In the past six months, Don Franklin Kia has spent $13,456 on Facebook and Instagram ads through TECOBI. This investment has resulted in a gross profit of $139,490, representing a 10x ROI on ad spend. This is a testament to the power of targeted social media advertising and effective lead follow-up.
Brandon Wilson, a representative from Don Franklin Kia, had this to say about their experience with TECOBI: “Awesome company. Making great strides. Love the software. Makes my life a lot easier and see great results.”
The Power of Social Media Advertising in the Automotive Industry
Social media advertising has become an essential tool in the automotive industry. According to a report by Smart Insights, there are now 3.96 billion active social media users worldwide. This represents a vast pool of potential customers for dealerships.
At TECOBI, we specialize in leveraging the power of social media to generate leads for car dealerships. We’ve seen firsthand the incredible results that can be achieved through targeted advertising on platforms like Facebook and Instagram. In a previous blog post, we discussed the importance of ad copy and market timing in automotive social media advertising. The right message at the right time can make all the difference in capturing a potential customer’s attention.
The Role of SMS in Lead Follow-Up
Once a lead has been generated, the next crucial step is follow-up. This is where our SMS software comes into play. As we’ve discussed in another blog post, text messaging is revolutionizing lead follow-up in auto dealerships. It’s a quick and convenient way for dealerships to communicate with leads, and it’s a method of communication that many customers prefer.
For Don Franklin Kia, our SMS software has been a game-changer. It’s helped them to communicate effectively with leads generated through Facebook and Instagram ads, contributing to their impressive ROI.
The Bottom Line
The experience of Don Franklin Kia demonstrates the incredible potential of social media advertising and effective lead follow-up in the automotive industry. With a 10x ROI on ad spend, they’re a shining example of what can be achieved with the right tools and strategies.
At TECOBI, we’re proud to provide the services that help dealerships like Don Franklin Kia succeed. If you’re interested in learning more about how we can help your dealership achieve similar results, get a demo today!