Automate Your Follow-Up
On Friday, April 28th, 2023, it’s high noon at the Chevrolet dealership I co-own. We’re eager to sell our stock of Silverados this month, offering a generous $8,000 discount off the MSRP for 2023 models. Our current pipeline comprises approximately…
Have you ever looked at your sales team and found yourself thinking, “They sure don’t make them like they used to“? Many seasoned managers in the car business have experienced the industry both before and after the advent of CRM…
The Telephone Consumer Protection Act (TCPA) was enacted in 1991 to protect consumers from unwanted telemarketing calls, unsolicited faxes, and automated text messages. In recent years, the automotive industry has increasingly relied on advanced communication technologies to engage with customers,…
In 2017, TECOBI began as a Facebook marketing company for auto dealerships, offering a basic text messagingapplication to work with leads generated from social networks. We experienced rapid success due to the large lead volumes we were seeing from Facebook, signing up 130 dealerships nationwide in…
As a technology enthusiast and software developer with a deep understanding of artificial intelligence, I’ve witnessed firsthand the incredible potential of technology innovations. However, having worked in the automotive industry, I know that the car buying process is inherently emotional.…
As a manager at an auto dealership, it can be a frustrating experience trying to get your sales team to consistently make phone calls and complete tasks in the CRM. Despite endless meetings and reminders, it can feel like an…
In this blog, we’re going to analyze the performance of two different Facebook ads run for the same dealership, with the same targeting and inventory set, but different ad copy. The results were surprising and highlight the importance of market…
We have been tracking some interesting data over the past 8 years. Data that proves that customers clicking ads on Facebook & Instagram are taking longer to convert than other sources. Our Text Message Follow Up system has enabled dealerships…
Auto dealerships have become accustomed to in-market shopper leads from websites such as Cars.com, Autotrader, CarGurus, and Google PPC. These are people who are actively searching for a vehicle. However, the approach with these leads is much different than the…
As someone who has spent 22 years in the car business, as a vendor, I have seen every type of lead, advertising product, and software come and go. However, one thing that has remained constant is the presence of lazy…
