TECOBI Sales Engagement: Simplifying Car Sales with the Ping-Pong Effect

In the world of car sales, the process of engaging with customers can often resemble a game of ping-pong. Each salesperson plays at a table, volleying questions and answers back and forth with a potential buyer. In a traditional dealership setting, this game is a slow, one-table-at-a-time affair, mirroring the arduous process of following up through a CRM system.

Imagine a salesperson in a conventional dealership. They start their day facing a CRM full of tasks, each representing a potential ping-pong match with a customer. The game they play is slow and often frustrating. They serve a question through a phone call or email, hoping the customer on the other side will hit back with a response. But more often than not, the ball doesn’t return – the calls go unanswered, and the emails remain unopened. This method significantly limits the number of customers they can engage. Each unresponsive customer is like a vacant ping-pong table, taking up space and time, yielding no results.

Now, let’s shift to the TECOBI approach. TECOBI transforms this slow, one-on-one game into a dynamic, multi-table tournament. With TECOBI, the salesperson doesn’t have to wait for one customer to hit the ball back. Instead, they can send a flurry of text messages to multiple customers – hundreds, even thousands – in a fraction of the time it would take to make individual calls or send emails. This approach exponentially increases the number of potential engagements.

Imagine a dealership on a quiet Monday morning, where salespeople would typically be tied to their desks, navigating through their CRM. With TECOBI, this scene changes dramatically. Salespeople are no longer chained to their desks and the sluggish pace of task-based follow-ups. They are now actively engaging with a larger pool of customers, sending out texts and quickly identifying those ready to engage. The dealership floor buzzes with the energy of numerous active conversations, a stark contrast to the previous silence of waiting for responses.

The beauty of TECOBI lies in its ability to transform the typically lonely and often fruitless game of traditional car sales into an exhilarating and productive experience. Salespeople are no longer limited by the slow pace of traditional CRMs and their inefficient task systems. They can now engage in multiple, simultaneous ping-pong matches, keeping several conversations alive and active. This means they’re not just waiting for new leads; they’re efficiently nurturing and progressing existing conversations.

In essence, TECOBI rewrites the rules of the car sales game. It moves away from the outdated, task-based approach and ushers in an era of mass engagement and interaction. Salespeople can now reach more customers, respond faster, and maintain a higher level of engagement, all leading to better sales outcomes and a more vibrant, productive dealership environment. With TECOBI, the game of sales is no longer a slow, solitary pursuit; it’s a fast-paced, multi-player tournament, where every salesperson has the chance to be a champion. 🚗🏓📱🏆

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Jason Girdner
Jason Girdner

Jason Girdner is a visionary entrepreneur and the driving force behind TECOBI, a pioneering automotive advertising technology company renowned for its innovative approach to dealership marketing and sales. With a rich background in automotive sales and a deep passion for technology, Jason co-founded TECOBI to address the evolving communication preferences in the automotive industry, particularly the shift towards text messaging as a primary communication channel.

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