Automate Your Follow-Up
The automotive business is a dog-eat-dog world, with dealers constantly striving to stay ahead of the competition. Advertising often plays a crucial role in their success, but what if the very metrics they rely on are shrouded in deception? In…
In today’s digital age, it’s easy to rely on email and text messaging as the primary means of communication with potential customers. While these methods have their place, they should not replace the power of a good old-fashioned phone call.…
Our system monitors four key performance indicators (KPIs) for leads generated through Facebook and Instagram: Cost per Lead, Cost per Appointment, Cost per Show, and Cost per Car Sold. The following examples showcase ads that resulted in car sales for…
On Friday, April 28th, 2023, it’s high noon at the Chevrolet dealership I co-own. We’re eager to sell our stock of Silverados this month, offering a generous $8,000 discount off the MSRP for 2023 models. Our current pipeline comprises approximately…
Have you ever looked at your sales team and found yourself thinking, “They sure don’t make them like they used to“? Many seasoned managers in the car business have experienced the industry both before and after the advent of CRM…
The Telephone Consumer Protection Act (TCPA) was enacted in 1991 to protect consumers from unwanted telemarketing calls, unsolicited faxes, and automated text messages. In recent years, the automotive industry has increasingly relied on advanced communication technologies to engage with customers,…
In 2017, TECOBI began as a Facebook marketing company for auto dealerships, offering a basic text messagingapplication to work with leads generated from social networks. We experienced rapid success due to the large lead volumes we were seeing from Facebook, signing up 130 dealerships nationwide in…
As a technology enthusiast and software developer with a deep understanding of artificial intelligence, I’ve witnessed firsthand the incredible potential of technology innovations. However, having worked in the automotive industry, I know that the car buying process is inherently emotional.…
As a manager at an auto dealership, it can be a frustrating experience trying to get your sales team to consistently make phone calls and complete tasks in the CRM. Despite endless meetings and reminders, it can feel like an…
In this blog, we’re going to analyze the performance of two different Facebook ads run for the same dealership, with the same targeting and inventory set, but different ad copy. The results were surprising and highlight the importance of market…
