As someone who has spent 22 years in the car business, as a vendor, I have seen every type of lead, advertising product, and software come and go. However, one thing that has remained constant is the presence of lazy salespeople who have no interest in putting in the work necessary to convert leads into sales.
These salespeople would much rather wait for a customer to walk through the door with a high credit score and plenty of cash, rather than taking the time to cultivate relationships with potential buyers. This lack of effort is not only frustrating for those of us who are committed to the industry, but it also represents a significant missed opportunity for car dealerships to increase their bottom line.
Car dealerships spend a lot of money generating leads through various channels such as online advertising, social media, and email campaigns. However, all of this effort can go to waste if salespeople are not properly following up with leads. The sad reality is that many salespeople at car dealerships are lazy and blow through leads without making any significant effort to convert them into customers.
Lazy salespeople are not only costing dealerships thousands in missed opportunities, but they are also damaging their reputation. When leads are not followed up with properly, they are likely to become frustrated and take their business elsewhere. This can result in negative online reviews and word-of-mouth damage to the dealership's reputation.
With advancements in AI, the strong salespeople "sharks" in the car business are now able to get more done than ever before. This has the added benefit of reducing the need for lazy salespeople who blow through leads. AI can take all the busy work off your shark's plate. Allowing them to focus their time and energy on closing more deals. The current CRM processes are too cumbersome, AI and Text Message streamlines the process and helps reduce the workload of busy work for your sharks.
Additionally, the presence of lazy salespeople can create a culture of complacency within the dealership. New salespeople who see their colleagues not putting in the effort necessary to close deals may be less motivated to do so themselves. This can lead to a lack of accountability and a decline in overall sales performance.
However, the use of AI technology can help address this issue by providing more efficient and effective tools for salespeople to follow up with leads. With the integration of AI-powered chatbots and natural language processing, salespeople can engage with leads in a more personalized and timely manner. This can help increase conversion rates and reduce the burden on salespeople who may have previously been overwhelmed with manual follow-up tasks.
The presence of lazy salespeople can have a significant negative impact on car dealerships. However, with the advancements in AI technology, there are now more efficient and effective tools available to help strong salespeople close more deals and reduce the burden of busy work. By embracing these technologies, car dealerships can not only increase their bottom line but also create a culture of accountability and success within their sales team.
As someone who has spent a significant amount of time on the water fishing off the coast of San Diego, I can definitely relate to the frustration of wasting time and resources in the wrong spot. Just like in the world of fishing, buying more and more leads for a dealership can be like chumming the water, but if you're not in the right location, you're just wasting your bait. In my experience, fishing for sharks in particular requires careful planning and preparation, as well as the ability to adapt to changing conditions. Similarly, the success of a dealership's lead generation efforts relies on having a strategic approach, and being able to adjust tactics as needed to effectively capture and convert potential customers regardless of the customer's situation.
What is the potential for a strong salesperson, or "shark," in the car business?" Well, with people like Frank Crinite selling over 100 cars per month, the bar is much higher than most would think can be accomplished. It's important for car dealerships to identify and cultivate these strong salespeople to increase their bottom line and reduce the need for the lazy salespeople who blow through leads.
In conclusion, feeding your sales sharks with the proper tools and resources can lead to incredible success in the automotive industry. By investing in AI and text message technology, dealerships can streamline their processes and reduce the workload for strong salespeople, allowing them to focus on closing more deals and bringing in more revenue. Lazy salespeople can create a culture of complacency that can hinder the growth and success of a dealership. By cultivating a team of sharks who are committed to their craft and willing to put in the work necessary to succeed, dealerships can thrive and grow in an increasingly competitive industry.
Remember, the chum bucket doesn't have unlimited chum in it, it's not just about generating leads, but converting those leads into customers, and that requires a team of skilled and dedicated sales professionals who don't make excuses and see every lead as a valuable opportunity.