Will Artificial Intelligence replace Automotive Sales People?

As a technology enthusiast and software developer with a deep understanding of artificial intelligence, I’ve witnessed firsthand the incredible potential of technology innovations. However, having worked in the automotive industry, I know that the car buying process is inherently emotional. It’s about building connections and providing an exceptional customer experience that cannot be replicated by machines alone.

We’ve all watched the rise and fall of Carvana. While they sold cars, they made no money. The only way they got vehicles sold was by selling them at a loss and having their own bank that they could put questionable deals through. For now, I don’t think the cold emotionless way of selling cars will ever be profitable. Maybe in the future sometime, when we all drive egg car Teslas, but today, emotion is part of the process.

That being said, salespeople who adapt to technology will have a significant advantage over those who don’t. AI can help them be more efficient, learn faster, and connect with more customers. By allowing AI to handle tasks that can be automated, salespeople can focus their energy on building relationships with customers and providing a personalized experience that resonates emotionally.

As someone who has worked in both the automotive industry and software development, I know that AI will never replace the emotional connection that is essential to a successful sale. However, it can enhance the sales process, enabling salespeople to work smarter and faster. It will also weed out those who are transactional and don’t connect with customers on an emotional level.

Software development is the same way. Some software is built with emotion, and some is built transactionally. The developers who allow AI to do the transactional busy work, will be able to focus their emotion into the higher levels of what the software’s purpose is.

This is true not just for the automotive industry and software development, but for all industries. As technology continues to evolve and become more integrated into our daily lives, those who adapt will thrive while those who do not may find themselves left behind. It’s up to each individual to decide how they will approach this new era of technology and innovation.

AI has the potential to revolutionize the automotive industry, but it will never replace the emotional connection that is essential to a successful sale. Salespeople who adapt to technology will be the ones who thrive, while those who don’t may struggle to keep up. My personal experience has taught me that adapting to change is key to success in any industry, and the automotive industry is no exception.

TECOBI is focused on empowering humans with the help of Artificial Intelligence and technology. If you would like to see a demo of our system, just click the button below.

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Jason Girdner
Jason Girdner

Jason Girdner is a visionary entrepreneur and the driving force behind TECOBI, a pioneering automotive advertising technology company renowned for its innovative approach to dealership marketing and sales. With a rich background in automotive sales and a deep passion for technology, Jason co-founded TECOBI to address the evolving communication preferences in the automotive industry, particularly the shift towards text messaging as a primary communication channel.

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