This program requires businesses to register their messaging campaigns with the wireless carriers to improve transparency and increase trust in the messaging ecosystem. While the program can be complex, TECOBI registers clients' 10DLCs for them, simplifying the process and ensuring compliance.
Before discussing the registration process, it's important to understand why the A2P 10DLC program was implemented. In the past, SMS messaging was regulated as a communication service, which meant that carriers had limited ability to filter unwanted messages. However, in 2016, the FCC reclassified SMS messaging as an information service, which gave carriers more flexibility in filtering messages that didn't meet their policies or standards. This change, along with an increase in SMS spam, led to the implementation of the A2P 10DLC program.
Under the A2P 10DLC program, businesses are required to register their messaging campaigns with the wireless carriers. This registration process includes providing information about the business, the use case for the messaging campaign, and the specific 10DLC numbers that will be used for the campaign. The wireless carriers then review and approve the registration, which allows for increased transparency and accountability in the messaging ecosystem.
While this process may seem straightforward, it can be time-consuming and confusing for businesses to navigate. That's where TECOBI comes in. TECOBI offers a service to register clients' 10DLCs for them, ensuring compliance and simplifying the process. This service includes providing information about the business and the use case for the messaging campaign, as well as handling the approval process with the wireless carriers.
TECOBI's service not only saves businesses time and hassle, but it also ensures compliance with the A2P 10DLC program. Non-compliance can result in message filtering and phone number blocking by carriers, which can have a significant impact on a business's ability to communicate with customers via SMS. By registering clients' 10DLCs for them, TECOBI helps businesses avoid these issues and ensures that their messaging campaigns are reaching their intended audience.
In addition to the registration process, businesses using SMS messaging must also obtain explicit opt-in and honor opt-out requests from the people they are messaging. This opt-in must relate not only to the organization as the sender but the specific campaign use case for which they are messaging. U.S. carriers determine what messages are delivered to their customers, the end consumer, and failure to abide by the CTIA messaging principles and best practices can result in message filtering and phone number blocking.
TECOBI not only offers 10DLC registration services but also helps businesses stay compliant with opt-in and opt-out regulations. TECOBI's platform includes features such as opt-in requests, opt-out processing, and opt-out keyword monitoring to ensure that businesses are meeting regulatory requirements and avoiding issues with carriers.
Overall, the A2P 10DLC program and the regulations around SMS messaging can be complex and confusing for businesses to navigate. However, with TECOBI's services and following best practices, businesses can ensure compliance with the program and avoid issues with carriers. From 10DLC registration to opt-in and opt-out compliance, TECOBI offers a comprehensive solution for businesses using SMS messaging to communicate with customers.