Jason Girdner

Jason Girdner

Jason Girdner is a visionary entrepreneur and the driving force behind TECOBI, a pioneering automotive advertising technology company renowned for its innovative approach to dealership marketing and sales. With a rich background in automotive sales and a deep passion for technology, Jason co-founded TECOBI to address the evolving communication preferences in the automotive industry, particularly the shift towards text messaging as a primary communication channel.

Why Dealerships Must Embrace Omnichannel Communication for Sales Success

Building Relationships And Shaking Hands After A Successful Car Buying

In today’s auto market, customers expect more, both in terms of how they shop and customer experience. These changes have created a need for omnichannel communication for dealerships, which is a strategy that combines all of a customer’s touchpoints into one experience. By using a CRM platform with omnichannel strategies, you can find new ways to generate leads and engage customers. 

Best Auto Dealer Co-op Programs of 2025

Shaking Hands

Aside from great automotive software, one of the best resources car dealerships can take advantage of is dealer co-op programs. These programs are partnerships that share marketing costs between car manufacturers and dealers, and they give dealerships money to support their advertising. 

In this article, we’ll discuss the best car dealer programs of 2025 and why they can make a big difference in your marketing and sales.

Lead Overload? Here’s How to Manage and Prioritize for Maximum ROI

Car Dealer Meeting With Clients

When leads at your dealership aren’t managed properly, you’re at risk of losing opportunities and wasting resources. However, if you learn how to properly manage and prioritize those leads, you’ll be in a great position to close more sales than ever. 

In this article, we’ll discuss strategies to improve your auto lead generation, talk through how to fix your automotive sales funnel, and cover why you should improve your return on investment (ROI) using CRM software.

Turning Test Drives into Deals: The Ultimate Guide to Lead Conversion in Automotive Sales

Young Couple Choosing A Car

In the competitive world of car sales, converting leads is a skill every automotive sales closer wants to master. The journey from generating a lead to closing the deal isn’t easy, but it can be improved with a mix of strategy and communication technologies that follow up at the right time and give people exceptional customer service. In this guide, we’ll explore some techniques you can use to improve your automotive lead conversion rates and turn test drives into sales. 

Best Ways to Spend Co-Op Dollars 

Coop Money

If you’re the owner of a dealership, co-op dollars can make a big difference in your advertising. These funds, which are offered by manufacturers, are meant to help promote their vehicles while supporting your marketing efforts.

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