The digital world is changing the way people buy cars, and if you want to stay competitive, your dealership needs cutting-edge automotive software to stay on top of these shifts. In this article, we’ll discuss everything you need to know about automotive software, including how investing in the right CRM management tools can change your operation for the better.
What Is Automotive Software for Dealerships?
Software for dealerships usually refers to CRM (customer relationship management) software that helps businesses manage current and potential customers. It works by centralizing customer data, tracking communications like email and texts, automating follow-ups, and improving your sales and marketing.
For car dealerships, a good CRM can organize leads, schedule test drives, send personalized promotions, and improve customer retention by keeping detailed records of past conversations. Advanced CRMs also integrate AI to give you analytics and automate tasks, ultimately helping you close more deals.
The Benefits of Dealer Automotive Software
There are many great reasons to invest in software for dealerships. Here, we cover a few of the main ways automotive software can help you stay competitive.
Improve Customer ExperienceToday, car buyers expect an easy shopping experience. This includes everything from browsing cars online and exploring financing options to making a purchase. With competitive auto software, you can offer online shoppers virtual showrooms, real-time inventory updates, and online financing options. Similarly, a powerful CRM system can help you track leads, manage follow-ups, and send promotions to potential buyers. All of this can be used to improve a shopper’s experience and increase sales.
Improve Your Marketing EffortsDealer automotive software allows you to use data-driven marketing strategies that attract more buyers and increase conversions. Good CRM systems come with automated lead management, which can help you capture leads from multiple sources. These systems also give you analytics about potential leads, which can help you see sales trends, customer preferences, and how effective your marketing efforts are. You can use these features to improve your strategies and remain competitive.
Improve Lead Management Manually managing leads is time-consuming and can often involve human error. With the right software, you can automate workflows, reduce response times, and cut out redundancies, which will improve your dealership’s efficiency.
Scale Your OperationsWhether your dealership handles 100 leads a month or thousands, using dealer automotive software that integrates AI allows you to scale your operations indefinitely.
Increasing ProfitsUltimately, the goal of any dealership is to increase profits. Dealer automotive software reduces overhead costs, minimizes inefficiencies, and improves the way you make sales. For example, you can save time and resources by automating administrative tasks while using customer data to recommend additional services, warranties, and accessories.
How TECOBI’s Automotive Software Improves Lead Management
We take pride in providing end-to-end software solutions that help you take care of your customers without losing sight of your other tasks. Our technology is intuitive and can be used almost immediately. When you choose us, we provide the following features.
Centralized Lead Management Our platform consolidates leads from various sources, such as website forms, social media, and email campaigns, into a single dashboard. This means that no opportunity will slip through the cracks.
Automated Follow-Up Systems Timely replies are important in automotive lead conversion programs, and research shows that the odds of converting a lead significantly decrease as time goes on. One study found that contacting a lead within five minutes of their inquiry increases the chance that they’ll convert 100 times compared to waiting just 30 minutes. However, for many car dealerships, responding to every lead within this window is unrealistic. That’s where AI automation can help.
Our TECOBI Auto Bot automates replies and follow-ups, making sure that every lead gets attention without adding to your team’s workload.
Advanced Lead Scoring Using AI-driven analytics, our software prioritizes leads based on their likelihood to convert. This feature allows your team to focus their efforts where they matter most.
ChatbotPeople want to have their questions answered quickly, and chatbots can help. Here at TECOBI, we’ve designed the TECOBI Auto Bot to help car dealerships automate things like online chats and follow-ups in the car sale process. Our bot not only re-engages conversations, but it can also reach out to older leads with personalized replies.
Personalized SMS Unlike other advertising avenues, SMS marketing has an impressive open rate of over 90 percent, making text messaging one of the most effective lead conversion methods available. Our platform allows you to send text messages to grab people’s attention, share promotions, or schedule test drives.
Real-Time Reporting and AnalyticsData-driven insights are at the heart of successful marketing strategies. Our platform gives you real-time reporting on lead performance, allowing you to improve your approach continuously. Thanks to our advanced software, you’ll be able to track a range of metrics, including cost per lead, cost per engaged lead, cost per appointment, cost per show, and cost per sold. You can also hire our Ninjas to help you work the leads and set appointments.
We Include SMS Lead Conversion Strategies
Text messaging has quickly become one of the most effective lead conversion methods in the industry. If you’re not yet using SMS lead conversion strategies, now is a great time to start.
Reach People Instantly Text messages are read within minutes, making SMS marketing one of the best methods for reaching people, especially if you have time-sensitive promotions like flash sales or inventory updates.
Cost-Effective Compared to other types of advertising, text message marketing is affordable. With the right texting software, you can reach thousands of people and still stay within your budget.
Personalize Your MessagesSMS marketing software gives you the ability to tailor your messages to individual people based on their data. Personalization can improve engagement rates.
High Engagement People are spending more time on their phones than ever, and you can use this engagement to reach them where they are.
Learn More About TECOBI’s Competitive Auto Software
Ready to get started? Contact us today to learn how our competitive auto software can boost sales.
