Jason Girdner

Jason Girdner is a visionary entrepreneur and the driving force behind TECOBI, a pioneering automotive advertising technology company renowned for its innovative approach to dealership marketing and sales. With a rich background in automotive sales and a deep passion for technology, Jason co-founded TECOBI to address the evolving communication preferences in the automotive industry, particularly the shift towards text messaging as a primary communication channel.

Joined: February 5, 2024
Articles: 107

Lead Conversion

Turning Test Drives into Deals: The Ultimate Guide to Lead Conversion in Automotive Sales

In the competitive world of car sales, converting leads is a skill every automotive sales closer wants to master. The journey from generating a lead to closing the deal isn’t easy, but it can be improved with a mix of strategy and communication technologies that follow up at the right time and give people exceptional customer service. In this guide, we’ll explore some techniques you can use to improve your automotive lead conversion rates and turn test drives into sales.

Jason Girdner
February 23, 2025

Text Message

5 Ways to Personalize the Car-Buying Journey with SMS Marketing

By using SMS auto sales strategies, you can reach potential car buyers, build trust, and drive sales. Here, we’ll explore the five main ways you can personalize the car-buying journey with SMS marketing, share some car sales text message examples, and explore how AI can help drive results.

Jason Girdner
February 21, 2025

Co-op

Best Ways to Spend Co-Op Dollars

If you’re the owner of a dealership, co-op dollars can make a big difference in your advertising. These funds, which are offered by manufacturers, are meant to help promote their vehicles while supporting your marketing efforts.

Jason Girdner
February 19, 2025

Lead Follow-Up

Maximizing ROI: How Automated Follow-Ups Save Time and Close More Deals

If your dealership is looking to generate leads and close more deals, you need strategies that are effective without being time-consuming. Automated follow-ups using AI automotive software are a great option and can be used to improve communication, save time,…

Jason Girdner
February 17, 2025

Artificial Intelligence

The Future of Automotive Sales: How AI is Revolutionizing Dealership Marketing

Learn More About AI In Dealership Marketing with TECOBI The integration of AI for car dealerships isn’t just a trend but rather one of the best ways your dealership can stay relevant. At TECOBI, we go beyond legacy systems and…

Jason Girdner
February 15, 2025

Co-op

Ford Co-Op Opportunities

Co-op marketing programs offer dealerships a chance to share advertising costs with Ford, and signing up for dealer co-op opportunities can make a big difference in your marketing.

Jason Girdner
February 13, 2025

Text Message

Avoiding the Spam Trap: Crafting Effective SMS Messages That Get Results

How to Use Automation for Business Text Messaging Automation can help you run an effective SMS marketing campaign. By using automated business text messaging, you can send welcome messages to greet new subscribers immediately after they sign up, appointment reminders…