Have you ever jumped into a relationship, feet first, only to discover that two weeks later that person is repulsed by your heightened level of commitment? Maybe you scared them off by suffocating them with your time and communication.
No, just us? Well, it happens – we promise.
The digital age has left marketers in an interesting space. Take up too much of a person’s time and you’ll likely find yourself on the wrong end of an Unsubscribe or Do Not Call request. If you try to play it cool and give your leads some space, you may end up unknowingly pushing them into the arms of a competitor.
Building the right kind of relationship with your valuable leads is the key to long-term success. The question, naturally, is how is this done?
In a perfect world, a balanced diet of emails, phone calls and text messages would woo leads into your open arms. Like most relationships though, perhaps it’s best to start slow, unobtrusive.
Text messages are the fastest and cheapest way to interact with your pool of leads, averaging $0.01 to $0.05 per text (unlimited and included with TECOBI Packages). Not only that but SMS has, by far, the best open and response rates. Compared to email, SMS averages a 98 percent open rate, while email averages 20 percent.
”SMS averages a 98 percent open rate, while email averages 20 percent.
Response rates tell the same story, with SMS averaging a 45 percent response rate as compared to six percent on the email side.
Pair that with our knowledge that the average person has an attention span of eight seconds, which makes phone calls tricky. Leads can respond to a text discreetly in a matter of seconds. Answering a phone call on the other hand creates disruption and, let’s be honest, can be down-right annoying.
That doesn’t mean there’s no place in the marketing world for phone calls. Once you have built rapport with those leads, phone calls make a good deal of sense to help push that relationship to the next level. However, calling too often or showing yourself as the dreaded “SPAM RISK” on someone’s Caller ID can put you dangerously close to communication purgatory.
Of course, when you are running ad campaigns that net you hundreds, sometimes thousands, of leads a month, how are you supposed to manage? Pick the ones that show you the most interest and move forward, leaving a multitude to fall by the wayside?
With TECOBI, there’s no reason to neglect a lead that ignores your initial interaction. We have the ability to keep up with any volume of leads over an extended period of time through the use of hybrid intelligence and text messaging. We have enough love to go around.
Our approach offers a combination of automation and human intelligence that helps build relationships and sell more cars. We provide enough automation to simplify processes and enough human contact to build rapport and solve more complex problems.
We want to help you take your connections with your leads to the next level. Through text messaging and consistent follow up, whether it’s in-the-moment or nine months down the road, we provide a “Done For You” solution that caters to your needs.
We can help turn your next lead into your next committed relationship.