# Certified ProMax integration for connected dealership lead follow-up.

Canonical page: https://www.tecobi.com/integrations/promax/
Primary topic: ProMax CRM integration

The certified ProMax integration keeps TECOBI conversations connected to the dealership CRM through lead creation, event-driven lead import, and supported activity writeback.

## What TECOBI supports
- Certified ProMax lead creation with automotive customer and vehicle data.
- Event-driven CRM lead import into TECOBI.
- Linked records for traceable customer activity.
- Supported activity writeback to the ProMax CRM record.

## Dealership workflow
### Create ProMax leads from TECOBI activity.
TECOBI can send customer, lead-source, and vehicle context into ProMax using the certified lead-creation path.

### Bring eligible ProMax opportunities into TECOBI.
Event-driven lead import connects CRM opportunities to the TECOBI communication workflow without depending on a manual handoff.

### Keep supported activity visible in the CRM.
Activity writeback helps managers inspect customer movement on the linked ProMax record while TECOBI handles communication coverage.

## Integration status and scope
- Status: Certified and active
- Scope: Lead import and activity writeback
- Availability: Certified ProMax integration available for configured dealership accounts.

## Keep ProMax lead activity connected to the TECOBI conversation workflow.
The certified integration combines ProMax lead creation, CRM activity writeback, and event-driven lead import so TECOBI can operate beside the dealership CRM.

### TECOBI lead to ProMax
TECOBI uses ProMax Secure POST and automotive lead data to create the CRM lead record.
- Customer details
- Lead source context
- Vehicle information

### ProMax activity to TECOBI
Event-driven DEX lead import lets eligible CRM opportunities enter the TECOBI workflow.
- DEX event stream
- Lead relationship
- Customer follow-up context

### TECOBI activity to ProMax
DEX API writeback keeps supported customer activity visible on the linked CRM record.
- Linked CRM record
- Supported activity updates
- Manager visibility

## Connected data
- ProMax Secure POST lead creation
- Automotive lead data mapping
- DEX event-driven lead import
- Linked TECOBI and ProMax records
- DEX API activity writeback
- Certified dealer enablement controls

## Scope boundary
The ProMax integration is certified and active. Dealership enablement and available writeback behavior still depend on the store's ProMax and TECOBI configuration.

## Related TECOBI pages
- [VinSolutions integration](https://www.tecobi.com/integrations/vinsolutions/): Review another active two-way CRM workflow.
- [Automotive CRM automation](https://www.tecobi.com/automotive-ai/automotive-crm-automation/): See how CRM data supports the communication layer.
- [Automotive integrations](https://www.tecobi.com/integrations/): Explore every TECOBI integration page.