# Approved Mitsubishi CRM integration for direct lead delivery into TECOBI.

Canonical page: https://www.tecobi.com/integrations/mitsubishi-crm/
Primary topic: Mitsubishi CRM integration

Mitsubishi dealerships can route eligible leads directly into TECOBI through the approved Shift Digital integration, giving the store one connected path from OEM lead delivery to customer response and follow-up.

## What TECOBI supports
- Approved Mitsubishi CRM lead delivery through Shift Digital.
- Direct routing of eligible OEM and dealership leads into TECOBI.
- Customer, vehicle, source, dealer, and lead identifier retention.
- Fast first response, persistent Auto Bots® nurture, and human handoff.
- Connected appointment, showroom, sold, messaging, and opt-out activity.

## Dealership workflow
### Receive Mitsubishi leads without a manual handoff.
Eligible Mitsubishi leads can flow directly into TECOBI through Shift Digital, reducing the delay and fragmentation created by separate inboxes or manual imports.

### Keep OEM source context attached to the customer.
Dealer, provider, and lead identifiers remain connected to the TECOBI record so the dealership can work the opportunity without losing its Mitsubishi origin.

### Start follow-up while customer interest is fresh.
TECOBI can launch the dealership's configured response, Auto Bots® nurture, and human handoff workflow as soon as the Mitsubishi lead arrives.

## Integration status and scope
- Status: Approved Mitsubishi CRM
- Scope: Direct OEM lead delivery and follow-up
- Availability: TECOBI is approved to receive Mitsubishi dealership leads directly through its Shift Digital integration.

## Move Mitsubishi leads directly into the TECOBI response workflow.
The approved integration uses Shift Digital to deliver eligible Mitsubishi leads into TECOBI with the source and customer context dealership teams need to respond, nurture, and report on the opportunity.

### Mitsubishi lead to TECOBI
Eligible Mitsubishi leads can be routed directly into TECOBI through Shift Digital instead of relying on a separate manual import or inbox handoff.
- OEM lead delivery
- Dealership routing
- Lead and dealer identifiers

### TECOBI starts the customer conversation
Once the lead arrives, TECOBI can begin the dealership's configured response and persistent follow-up workflow while keeping the customer tied to the original Mitsubishi source.
- Fast first response
- Auto Bots® nurture
- Human handoff when the shopper engages

### Customer movement stays traceable
The connected workflow retains the identifiers and activity context needed to support Shift Digital reporting and dealership follow-through.
- Assignment and messaging activity
- Appointment and showroom events
- Sold and opt-out outcomes

## Connected data
- Direct Mitsubishi lead delivery
- Dealer, provider, and lead identifiers
- Customer contact and vehicle context
- TECOBI response and nurture workflow
- Appointment and showroom activity
- Sold and opt-out dispositions

## Scope boundary
Approval supports the Mitsubishi CRM lead path through Shift Digital. Each dealership still requires eligible enrollment, routing, and TECOBI configuration; available lead sources and disposition behavior depend on that setup.

## Related TECOBI pages
- [Shift Digital ELMS integration](https://www.tecobi.com/integrations/shift-digital-elms/): Review the integration workflow that supports Mitsubishi lead delivery and dispositions.
- [Dealership lead response](https://www.tecobi.com/automotive-ai/dealership-lead-response/): See how TECOBI turns a delivered lead into an active customer conversation.
- [Dealership AI follow-up](https://www.tecobi.com/automotive-ai/dealership-ai-follow-up/): Explore persistent follow-up after the first response.
- [Automotive integrations](https://www.tecobi.com/integrations/): Browse every documented TECOBI integration path.