The COVID-19 pandemic has already affected the way we do business in a myriad of ways. The reality is that the era of digital retail had already begun – the pandemic simply sped up the process. One of the many challenges we are facing in the auto industry is dealerships no longer having as many customers shopping in-store. This means that auto dealers will need to be more creative in what they are doing outside of just making appointments to see potential clients inside the dealership. You need to be creative when it comes to finding leads, getting more customers, and ultimately, selling more cars.
Are you ready to meet the challenges of 2021? If your dealership doesn’t adapt to this reality, it will not survive. Luckily, TECOBI is ready to help you meet all of these challenges and exceed your dealership’s goals!
How to Find Auto Dealership Leads
First, let’s talk about how to get leads during these trying times. Gone are the days of cold-calling. These days, successful car dealerships are using digital marketing strategies to attract leads. Don’t limit yourself to only targeting customers driving down the local highway with billboards. That’s old-school auto marketing. Instead, try targeting customers where they always are: on their phones. And even more likely, on Facebook.
The old ways of getting leads won’t work anymore. It’s time to try some new tactics. You already know that, or you wouldn’t be reading this. The good news is, TECOBI does the hard work of finding leads for you.
Facebook and Instagram Advertising for Auto Dealerships
TECOBI uses Facebook to show your latest specials and best inventory to potential customers in your area. Some dealership owners shrug off social media advertising as unnecessary or a waste, but that couldn’t be further from the truth. Advertising on social media allows leads to find you, rather than the other way around. This frees up your salesmen to do their job and close the deal, not waste their time tracking down leads that don’t pan out.
If you’re ready to try Facebook and Instagram marketing your dealership, contact TECOBI today. We handle every aspect of the campaigns for you, from choosing a campaign, creating ads, uploading your inventory, alerting you about appointments and following up with customers, and more. With over $30 million in Facebook and Instagram ad experience, you could say we are the experts in social media advertising for car dealerships.
The only problem with social media advertising and marketing for your dealership is the HUGE amount of leads you will have to follow up on. But no worries, we have you covered there, too.
TECOBI’s text ninjas (with a little help from artificial intelligence) follow up with your leads and gather all the necessary information about them that your dealers will need to help close the sale. This allows our team to serve up ready to buy customers to the dealers. Texting is the fastest, easiest, and cheapest way to narrow down your leads. Plus, who doesn’t love to text these days? Texting is way more effective than emailing. Research shows that SMS open rates are as high as 98%, compared to only 20% for emails. Plus, text is a lot less invasive than calling.
Our team follows up with a tremendous amount of leads. Once we find the potential customers that are showing “signs of life” and are ready to make a purchase, we serve those ready to buy customers right to our dealers to make the phone call!
How to Get More Customers Without Having Them In-Store
If you’re anxious about facing the reality of not having customers in the dealership as much in the future, don’t be. We’ve got plenty of ideas to help you get customers to close the deal, without even setting foot inside your dealership.
Focus on Digital Retail
Digital retail is the way of the future when it comes to automotive sales. However, this change is scary for a lot of auto dealers, who are used to handling business in person. Don’t be scared. There are plenty of new and exciting ways to sell cars. Get ahead of your competition and leave them in the dust with the new digital tactics that help you find customers and sell cars in a modern way that your customers love.
The reality is, even if the pandemic goes away, the age of digital retail is here to stay. That’s why a short-term solution won’t do the trick. Adjusting and adapting is the name of the game.
Live Video Conferencing
One way dealerships can adjust to not having the customer in-store is with live video conferencing with customers. One-click live video conferencing with TECOBI Meet allows you to chat with customers as easily as you would in person. These days, we’re all used to being on FaceTime or Zoom all the time anyway. Why not use video calls to sell cars, too?
No one even needs to download an app. Simply text your client a link, and boom, you can get to work what you do best: closing the sale. Show them around the showroom, give them a closer look at the vehicles they like, even text them a credit application while you’re chatting. All that will be left is to schedule a pickup or delivery for their dream vehicle, and you’re done.
TECOBI specializes in SMS, or text message, marketing for auto dealerships. Realistically, not everyone will want to jump on a live video conference. However, EVERYONE will send a text these days. Some clients will be more comfortable texting a question. Bottom line: texting helps you sell more cars, faster.
Dealership Marketing Support with TECOBI
We know that change is hard. That’s why we at TECOBI are here to help you. TECOBI has adapted to the modern realities that face the automotive industry. But it doesn’t have to be difficult. If your dealership needs help finding leads and getting more customers, consider using TECOBI to help you.
After all, if you don’t adapt, your dealership might not survive the next decade. Auto sales dropped off steeply in 2020. That means the competition is even fiercer for those valuable leads and sales. Yet, more people than ever want to use a car to travel in a post-pandemic world. That means the leads are out there. You just need to find them.
TECOBI innovates to meet the latest challenges in the auto industry and to help dealerships succeed no matter what. From our text ninjas to our latest video conferencing technology, we are constantly innovating and adapting to help YOU sell more cars. We find the leads and gather information for you, and your salesmen close the deal.