Automotive Advertising - TECOBI

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Automotive Advertising

Explore the world of Automotive Advertising with a focus on driving dealership success. Dive into cutting-edge strategies for social media lead generation, audience targeting, and ROI optimization. Learn how TECOBI's innovative solutions are revolutionizing the automotive marketing landscape and maximizing your ad investment.

Harnessing AI to Empower Salespeople: A Day One Success Story in Car Dealership Communication

Artificial Intelligence

Harnessing AI to Empower Salespeople: A Day One Success Story in Car Dealership Communication

Innovation is the lifeblood of our software company, and recently, we took a significant leap into the future of customer communication. We harnessed the power of artificial intelligence (AI), specifically OpenAI's Chat GPT's API, to create an intelligent chat suggestion tool. Designed to learn from previous conversations and intuitively anticipate

The Art of Connection: Why Car Dealership Salespeople Should Pick Up the Phone

The Art of Connection: Why Car Dealership Salespeople Should Pick Up the Phone

In today's digital age, it's easy to rely on email and text messaging as the primary means of communication with potential customers. While these methods have their place, they should not replace the power of a good old-fashioned phone call. In the automotive sales industry, building strong relationships is paramount

April 2023 Facebook & Instagram ads that produced car deals for under $300 per car sold!

April 2023 Facebook & Instagram ads that produced car deals for under $300 per car sold!

Our system monitors four key performance indicators (KPIs) for leads generated through Facebook and Instagram: Cost per Lead, Cost per Appointment, Cost per Show, and Cost per Car Sold. The following examples showcase ads that resulted in car sales for under $300 per copy during their first month. Although these

Finding car deals FAST using Text Message!

Finding car deals FAST using Text Message!

On Friday, April 28th, 2023, it's high noon at the Chevrolet dealership I co-own. We're eager to sell our stock of Silverados this month, offering a generous $8,000 discount off the MSRP for 2023 models. Our current pipeline comprises approximately 4,000 leads. With a conventional CRM system, it

Why do dealers struggle to convert Facebook & Instagram Leads? [Free Call Script Download]

Why do dealers struggle to convert Facebook & Instagram Leads? [Free Call Script Download]

Auto dealerships have become accustomed to in-market shopper leads from websites such as Cars.com, Autotrader, CarGurus, and Google PPC. These are people who are actively searching for a vehicle. However, the approach with these leads is much different than the approach with Facebook & Instagram leads. Facebook & Instagram leads are