Automotive

Training your staff is garbage…

Most dealerships out there won’t hesitate to drop several thousand dollars on an advertising campaign to drive more traffic into the store....
Josh Letsis
Automotive Facebook Lead Generation

Facebook Lead Ads for Automotive

For the past decade, auto dealers have been trying to convert car deals from Facebook. It started with getting fans/likes and then transitioned to...
Jason Girdner

Clicks, Money, and Sin

For years most of the marketing I have sold to my colleague’s and people I would consider friends in the automotive industry and real estate...
Daniel Webb

2 MIN READ

Three Ways To Connect In A Digital Age

There are a lot of ways to connect today, here are three that are king! When you think about it there are so many ways to "connect" with...
Mike Phillips

4 MIN READ

The Sales Process is Dead…

"The sales process is dead". I keep hearing this from all sorts of experts. And I’m not sure these people know what sales is or if they’ve...
Josh Letsis

4 MIN READ

1.2

That is the number of dealers an internet customer will visit to purchase a vehicle. Here is my question…How do you make it to where your...
Colby Joyner

3 MIN READ

Who is tracking your customers and why?

Recently, we launched our new Text Message Website Widget and it got me digging into different website platforms to debug some basic CSS issues....
Jason Girdner

2 MIN READ

Text Message VS Chat, Phone Call and Email

Text Message is the most commonly used form of communication between us. Anyone with a cell phone can send and receive Text Messages. The automotive...
Jason Girdner

2 MIN READ

Is Paid Facebook Marketing the Wild West?

The car business at one time might have looked to some like the wild west. what with its dealers the gunslingers. Dealers used to find something...
Jason Girdner

3 MIN READ

Did we go too far with BDCs?

BDCs are limping around their final lap in dealerships today. Saddled with the task of handling one of the dealership’s most valuable assets with...
Jason Girdner

3 MIN READ

TRADEPENDING SMS Integration

As we started to generate SMS leads, through paid Facebook Ads, by the 10s of thousands per month, it became apparent that we needed to find an easy...
Jason Girdner

2 MIN READ

Google AdWords V.S. Facebook Advertising

In early March, I had the pleasure of attending the CBT Conference in Atlanta GA and the PCG Companies training session prior to the conference....
Jason Girdner

3 MIN READ

Ride Time Success

Doug MacIver and his brother own and operate Ride Time, an independent auto dealership in Winnipeg, Canada. They are third generation car dealers....
Jason Girdner

Facebook Lead Generation Ad Campaigns

Facebook’s Lead Ads are hands down the fastest and cheapest way to convert a click into a lead on Facebook, and for that matter, on the...
Jason Girdner

Selling to the text generation

Over one-and-a-half million vehicles are projected to be sold each month this year alone. Each. Month. With record sales numbers for auto dealers in...
Jason Girdner

Communicating in the digital age

In today’s world of social media and smart devices people no longer like to pick up the phone and call places to get more information about...
Jason Girdner